About Halo
Halo, sometimes listed as Halo Fishing, is a bass-rod brand owned by American Bait Works, the Alexandria, Louisiana company that also owns Bill Lewis Lures (maker of the Rat-L-Trap) and Freedom Tackle. The rods are sold direct through americanbaitworks.com alongside those lure lines. Halo builds around bass fishing, with casting and spinning models in lengths and powers that map to specific presentations rather than a single all-purpose stick.
The lineup is organized into price tiers, each defined by its blank material and component package. The value end runs from the $79.99 Rave Series 3 (graphite blanks, stainless SIC guides, EVA handles) up through the $99.99 Poise Series (24-ton graphite, full stainless impact-proof guides, exposed reel seat) and the $119.99 XD III Pro (tournament blanks, EVA with Sensi-Touch rings). The upper tiers use higher-grade carbon: the $164.99 HFX runs Toray graphite with Halo's Align guide system and 4Finger reel seat, the $179.99 KS II Elite uses Japanese Nano carbon fiber and is the successor to the original Kryptonite series, and the $189.99 BB Series is the signature line.
That signature line is built with Justin Hamner, the 2024 Bassmaster Classic champion. The BB Series is technique-specific: individual models are dedicated to frog fishing, jerkbaits, jigs, and forward-facing-sonar scoping rather than sold as a general range. Halo backs several of its lines with a five-year warranty.
What Halo is known for
Halo is known for tiered bass rods sold direct through American Bait Works, and for the BB Series designed with 2024 Bassmaster Classic champion Justin Hamner. Its lines are defined by blank material: 24-ton graphite in the Poise Series, Toray graphite in the HFX, and Japanese Nano carbon in the KS II Elite. Component signatures recur across the range, including the Halo-exclusive 4Finger reel seat, the Align guide system, and Sensi-Touch cork-composite rings on the HFX. The BB Series is technique-specific, with separate frog, jerkbait, jig, and forward-facing-sonar scoping models rather than a general lineup.