About Handing
Handing is a Chinese fishing tackle company founded in 2012 that sells rods, reels, and lures direct to anglers online. The brand runs its own production line and reports building a 30,000 square meter facility in 2020. It began selling primarily into the domestic market and expanded internationally from around 2019 into North America, Europe, Japan, South Korea, Indonesia, Russia, and Southeast Asia.
The rod line centers on affordable 24-ton carbon blanks with a strong focus on bait finesse (BFS) and ultralight finesse fishing, alongside general bass rods and a saltwater jigging series. Series include M1 (the core bait-finesse family, with M1 Trout and M1 Travel variants), Magic L (ultralight and BFS finesse), Pioneer (bass and trout), Serenity (premium one-piece bass), Cruiser Shadow (slow-pitch saltwater jigging), and AngryJaws. Prices run from budget to mid range, with the higher-end models stepping up to better components.
What Handing is known for
Handing is best known for low-cost bait-finesse and ultralight rods built on 24-ton carbon blanks and sold direct online. It is recognized among budget-minded anglers for putting BFS and finesse-focused tackle at accessible prices, with a deep M1 and Magic L lineup.