About Lew's
Lew's is an American fishing tackle brand that traces its legacy to Lew Childre in 1949. The brand became closely associated with Speed Stick rods, Speed Spool baitcasting reels, and bass-focused freshwater tackle. After ownership changes and a period of reduced activity, the brand was relaunched in 2010 by Lynn Reeves and later became part of the Rather Outdoors portfolio. Today, Lew's sells rods, reels, combos, and accessories, with a strong emphasis on bass fishing and broader freshwater applications.
Its rod lineup is built around approachable to mid/high-price freshwater rods rather than custom-shop or ultra-premium specialty rods. Current families include Custom Lite, KVD, Super Duty, Speed Stick, TP1, TP2, Team Lew's Signature, and inshore or multi-species variants. Lew's rods commonly emphasize lightweight graphite blanks, Winn grips, specialized reel seats, and technique-specific bass actions. The brand is often cross-shopped with Abu Garcia, Shimano, Daiwa, Quantum, and other mainstream rod-and-reel brands.
What Lew's is known for
Lew's is known for bass-oriented rods and reels with a strong value-to-performance identity, especially among anglers who want matching baitcasting setups from one brand. The Speed Stick name is part of its heritage, while modern Lew's rods lean heavily into tournament-style bass techniques, light graphite blanks, comfort-focused handles, and clean reel integration. Custom Lite and Team Lew's Signature target more performance-focused anglers, Super Duty covers heavier bass and multi-species work, and KVD-branded models connect the lineup to mainstream tournament bass fishing.