This page indexes 290 PureLure fishing rods across 42 series, with full specs for each: length, power, action, lure rating, line rating, pieces, and price where available.
PureLure is a Hong Kong-based rod brand founded around 2020, operating from Kowloon (To Kwa Wan) with a retail storefront at purelure.org and international distribution via AliExpress. The brand's headline quality claim, stated on the site in Traditional Chinese, is that every PureLure rod is developed, designed, and field-tested by Japanese testers before production. Hong Kong's proximity to the Japanese tackle scene and a tight feedback loop with JDM-genre anglers is a deliberate part of how the lineup is built.
Own-brand rod prices on the HK storefront run HK$556–1,275 (roughly USD $71–164) — substantially above generic AliExpress CDM brands like Noeby, Tsurinoya, or Kuying that anchor at the $50–100 band, and well below the JDM flagship pricing of Daiwa or Shimano. The catalog occupies that gap: better-than-CDM quality control, specialist genre coverage, but still meaningfully cheaper than importing the equivalent Japanese-domestic-market rod.
The lineup is technique-dense and has expanded significantly since launch. Core JDM-genre coverage includes squid jigging (Novia and Ndvia Max), small-game finesse (Seabed), tenya and cutlassfish boat rods (Spada Tenya Master, Spada Tachiuo Tenya), and shore lure casting in multi-piece travel formats (Rocrs, Rocas, Sharpen, Zero). More recently added series — Marrone, Silix-T, Ndvia Max, Sharpen Pro, Rocrs — extend coverage into freshwater all-around lure fishing, extra-fast precision casting, and adjustable-weight heavy-cover work that have no direct equivalent in the original lineup.
In addition to its own rods, PureLure operates as an authorized Hong Kong distributor for Battleships — a small Japanese custom boat-rod maker whose handbuilt rods retail from HK$1,650 to over HK$4,400. The Battleships range sits at a distinct premium tier above PureLure's own lineup and targets serious offshore anglers who want fully custom Japanese construction without navigating direct import from Japan.
What PureLure is known for
Hong Kong–based rod brand with a Japanese tester-validated development story and pricing meaningfully above generic AliExpress CDM peers. Specializes in JDM-genre techniques — squid jigging, tenya boat rods, small-game finesse — at a tier between Noeby/Kuying-class CDM and JDM flagship pricing. The catalog has expanded to cover freshwater lure fishing, precision extra-fast casting, and heavy-cover short-format rods alongside the original JDM-technique core. Also acts as HK distributor for Battleships, a Japanese custom handbuilt boat-rod maker.
42 series indexed below; the chip clouds organize them by primary use and by technique fit. A series can appear under multiple groups when its rod lineup spans more than one.
Premium multi-variant eging and light lure series with Fuji guides; four sub-variants covering 6-piece Titanium Frame travel format plus 2-piece All-Round, Ajing, and Eging versions, with lure coverage from 1.2g finesse ajing through 28g all-around casting.
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Model
Type
Length
Power
Action
Line
Lure
Price
All-Around2 models
General-purpose 2-piece versions for shore lure casting and light freshwater work; covers 7'2"–8'4" lengths from L to M power on PE 0.4-1.5.
Two-piece eging (squid jigging) spinning rod series in L and ML power; tuned for squid jig drift and jerk presentation on PE 0.4-0.8 line across 7'2"–8'6" blank lengths.
Multi-piece (4-5 piece) shore lure casting and spinning rod series in Torayca 40T carbon with Fuji Tangle-Free K guides and Alconite rings; ML to XH power covering light shore lure through heavy beach casting.
Short-format (5'6"–6'3") 2-piece casting and spinning series with an adjustable-weight handle system; H to XXH power for heavy lure presentations on 8-30 lb line.
IPower rating inferred from the lure / line-weight recommendation — not specified by the manufacturer.
Frequently asked: PureLure
How many PureLure fishing rod models are in the Fishing Rod Database?
Fishing Rod Database currently indexes 290 PureLure rods across 42 distinct series, with full spec coverage on length, power, action, lure rating, line rating, and piece count.
What are PureLure's largest rod series?
By rod count, the largest PureLure series in the catalog are Grupla (17 rods), Sharpen Travel (16 rods), Creek Dance (11 rods), Ndvia Max (11 rods), Dance (10 rods).
Where is PureLure based?
PureLure is headquartered in Hong Kong, founded c. 2020.
Does PureLure make ultralight or trout rods?
Yes. PureLure's ultralight, trout, and panfish-applicable series include Creek Dance, Sigama II. Lure-weight floors and length data on each series page narrow the choice further.
Which PureLure rods are best for inshore or saltwater fishing?
PureLure's inshore and saltwater-applicable series include Grupla, Marrone. Saltwater-rated rods carry corrosion-resistant guides and reel seats; check each series's spec sheet for confirmed inshore/offshore positioning.
Does PureLure make travel or multi-piece rods?
Yes. PureLure's multi-piece travel series include Sharpen Travel, Ndvia Max, Rocrs, Forester, Stream. Piece counts of 4 or more pack down for backpack and air-travel carry, with most series offering matching 2-piece variants in the same spec windows.