About Jenko
Jenko Fishing is an American tackle company founded in 2016 by Coleton Jennings, a teenage angler from New Concord, Kentucky, with his father and business partner Matt Jennings. The company sits a few miles from Kentucky Lake, and that water shaped its focus: Coleton grew up fishing crappie and panfish there before moving into tournament bass, and Matt is the family's crappie specialist. Jenko started with lures, including hair jigs, soft and hard swimbaits, spinnerbaits, and crankbaits, then built out a rod line.
The rod range splits along two lines. The crappie and panfish side covers long jigging and trolling rods: HyperSense, Big T X-Series, Silver Pro, Cypress Creek, Slab City, and Spider Troll handle vertical jigging, dock shooting, tight-lining, and spider-rig trolling, with several models reaching 10 to 14 feet. The bass side runs under the DCVR name, including the DCVR Gambler and DCVR Elite casting rods.
Jenko has leaned into forward-facing sonar. The DCVR Elite FFS series is built around scope fishing, with light, sensitive blanks and a thumb-grip feature ahead of the reel seat, and the Double Down BFS addresses the bait-finesse crowd. The brand positions itself on price, marketing high-modulus carbon builds against rods it says competitors sell for $600 or more. Its rods are carried by Tackle Warehouse and other retailers.
What Jenko is known for
Crappie and panfish rods are the core: HyperSense for jigging, shooting and tight-lining; Big T X-Series and Silver Pro for vertical crappie jigging; Slab City and Spider Troll for trolling and spider-rig setups; Cypress Creek as the value crappie option. The DCVR line covers bass, with the DCVR Gambler as a multi-technique casting series and DCVR Elite at the premium end. Forward-facing sonar is a defined focus, anchored by the DCVR Elite FFS scope rods and the Double Down BFS bait-finesse rod. Jenko competes on price against higher-cost carbon rods and is cross-shopped with crappie-rod makers like B'n'M, ACC, and bass brands such as St. Croix.