About Cashion
Cashion Rods is an American fishing-rod manufacturer founded in 2010 by Dr. Matthew Cashion, a chemist with a background in polymer science. The company is based in Sanford, North Carolina, and focuses on carbon-fiber rods and blanks for bass, panfish, inshore, surf, and technique-specific freshwater fishing. Its catalog is built around finished rods as well as blank production, with emphasis on American-sourced carbon prepreg, in-house blank rolling, and direct control over materials.
Cashion sits in the mid-price to upper-mid-price rod market, above mass-market imported rods but below many boutique custom builds. The company’s identity is tied closely to American manufacturing and material science, with blanks, grips, and finished rods built in North Carolina. Its current lineup is organized around practical series such as CORE, ELEMENT z2, ICON, John Crews ICON, and Surf Rods. Cashion is commonly cross-shopped by bass anglers looking at American-made rods with lightweight blanks, exposed reel seats, micro guides, and dense carbon-fiber/fiberglass grips.
What Cashion is known for
Cashion is known for American-made bass and inshore rods built around in-house carbon blank production rather than private-label importing. The brand’s niche is light, sensitive technique-specific rods for bass techniques such as worm and jig, cranking, flipping, BFS, forward-facing sonar, and multi-purpose casting and spinning applications. ICON is the premium everyday series, CORE is a more accessible USA-made performance line, and ELEMENT z2 targets anglers who want a lower-priced Cashion rod. The company also stands out for its raw-finish blanks and distinctive carbon-fiber/fiberglass grips.