About Favorite
Favorite USA is an American rod brand founded in 2016 by Winston Tucker in Thayer, Missouri. Tucker grew up fishing the Ozarks of southern Missouri and started the company to put Japanese Toray carbon and modern blank construction into rods that younger and budget-minded anglers could afford, rather than reserving those materials for flagship price points. The result is a catalog that spans sub-$60 crappie and panfish sticks up to 46-ton Toray flagship blanks, with most models built on the brand's Multi Layer Structure (MLS) construction.
MLS layers carbon of different modulus and fiber direction to raise torsional load resistance and cut blank weight, and the Toray carbon grade climbs through the range from 24-ton entry blanks to 30T, 36T, 40T and 46T cloth on the higher series. The bass lineup includes the flagship Summit, the hexagonal-blank HEX, the value-focused Rush, and the IM 24-ton White Bird, alongside crappie and panfish models such as the long Big Dipper, Brush Dobber and Do Dock Snub Nose.
Specialty lines extend the catalog into ice (White Bird Ice), saltwater (OL' Salty), glass cranking (Phat Glass) and the Favorite Army Geo branded run. The rods carry bold graphic finishes and are stocked widely through Bass Pro, Dick's, Academy and Tackle Warehouse, where they cross-shop against mid-priced bass and crappie rods from established brands.
What Favorite is known for
Affordable Japanese Toray carbon bass and crappie rods built on Multi Layer Structure (MLS) blanks, sold widely through big-box and tackle retailers. The flagship Summit pairs a 46-ton Toray blank with the iGrip one-piece blank-through-handle design, Octa Core Grid wrap and Fuji Torzite guides at roughly 1.9 ounces. Below it sit the hexagonal-blank HEX, the 36-ton Toray Rush, and the 24-ton White Bird. The crappie side is anchored by the long Big Dipper, offered in 11, 12 and 13 foot two-piece lengths for spider rigging and trolling. Bold graphic finishes are a signature look. They cross-shop against mid-priced bass and crappie rods.