Brand profile

Prox

Est.
Unknown

Founded: Unknown
HQ: Settsu, Osaka, Japan
Parent: Independent
Rods: 129
Web: proxinc.co.jp

About Prox

Prox (株式会社プロックス) is a fishing equipment manufacturer based in Settsu City, Osaka, operating under the tagline "making fishing more accessible" (釣りをもっとお手軽に). The company builds one of the broadest rod catalogs of any independent Japanese tackle maker: 193 qualifying SKUs across 59 series covering wakasagi (ice smelt) fishing, tenkara, traditional species-specific boat rods, eging, lure fishing, shore ISO casting, and a dedicated pack/travel range. Few Japanese brands commit resources to this many distinct technique categories simultaneously.

The traditional Japanese boat-fishing section is the most distinctive part of the catalog. Prox maintains multi-tier series for kawahagi (filefish), with the Air-K SE at the premium level and ST2 at entry; purpose-built puffer fish rods under the KAPPO TORAFUGU and KAPPOU IKI FUGU families; a full tenya range (POWER TENYA AIR-K, MADAI TENYA AIR-K, SEMEWAZA TENYA TACHIUO TYPE-K); ikada and kabuse boat rods; octopus game rods; and SLJ (super light jigging) through MAJINBOU SLJ. The depth and specificity of this coverage is unusual even among Japanese brands. Very few non-Japanese brands attempt any of these categories at all.

Prox distributes through a retail partner network across Japan and also offers products under a secondary brand, VICEO, within the same product ecosystem. Where list prices are published they run from roughly ¥7,800 to ¥24,800; many flagship models are quoted at "OPEN" pricing, consistent with established wholesale distribution. A complete English-language version of the site at proxinc.co.jp/en reflects the brand's presence at international tackle shows and growing export awareness.

What Prox is known for

Prox is best known for the breadth and specificity of its traditional Japanese technique coverage — kawahagi, torafugu, tachiuo tenya, ikada, octopus, and wakasagi ice fishing rods that most international and even most domestic Japanese brands do not offer. The Air-K designation marks its premium blank tier across several specialist series. The catalog spans from the extreme ultralight (tanago and shirasu micro rods) to 5.4-meter five-piece shore casting rods.

Signature technologies

Air-K Blank Tier: Prox's premium carbon blank designation, applied across flagship specialist series including KAWAHAGI GAME AIR-K SE, POWER TENYA AIR-K, MADAI TENYA AIR-K, EGINGER BLACK AIR-K, NEZAKANA GONZO AIR-K, OCTOPUS GAME AIR-K TE, SEMETANA KAIJOUMYAKUZURI AIR-K, and TINY CAST AIR-K. Blanks in this tier run 97–98% carbon content with techniques-specific taper and action designed around the target fishery.
Traditional technique specialization: Multi-tier series for each traditional Japanese boat technique rather than a single do-everything boat rod. Kawahagi (filefish) gets Air-K SE and ST2; puffer fish gets three separate families (KAPPO TORAFUGU DUAL LENGTH, NISAKUME KAPPOU IKI FUGU, SANSAKUME EDOMAE IKIFUGU) covering different styles; tenya gets three series tuned for power tenya, madai tenya, and cutlassfish tenya. This depth of commitment to each method is the defining characteristic of the catalog.
Dual-length and convertible rod formats: Several Prox rods use variable or convertible length configurations suited to Japanese fishing contexts where transport space is restricted. The KAPPO TORAFUGU DUAL LENGTH (3-piece, variable assembled lengths) and MOBATRA pack series are examples of format engineering designed for anglers fishing from small charter boats, ikada platforms, or shore positions with tight packing constraints.
Wakasagi and micro light game platform: One of the few mainstream Japanese brands with a complete wakasagi (ice smelt) rod lineup — CLEAR LOCK, SEMETANA WAKASAGI, and Attack shelf smelt series — alongside ultralight micro rods for tanago, shirasu (juvenile fish), and koayu. This extreme-light segment represents the opposite end of the catalog from the heavy shore-casting rods and serves ice fishing and freshwater micro-fishing disciplines that most rod brands leave to specialty makers.

Headline Series

Gravistaman Air K

Top-specification long ISO shore casting rod; 5.0-meter five-piece blanks in 98% carbon — the flagship of the shore saltwater range.

KAWAHAGI GAME AIR-K SE

Premium Air-K kawahagi (filefish) boat rod — one of the most specific species-targeting series in the catalog and the clearest expression of the brand's traditional technique depth.

EGINGER BLACK AIR-K

Top-tier eging squid rod with Air-K blank construction; the flagship of the lure rod category alongside the EGINGER TIPRUN AIR-K FE tip-run variant.

POWER TENYA AIR-K

Heavy tenya boat rod for deep water applications; part of a three-series tenya family that also covers madai (sea bream) and cutlassfish presentations.

CLEAR LOCK

Wakasagi ice smelt rod series in flat-tip and round-tip configurations; representative of the brand's commitment to light and micro fishing disciplines most rod catalogs omit.

MiniMova 7SE

Seven-section pack rod series; part of a multi-format travel range (Mobatra, Teleshorty, NEZAKANA GONZO PACK) built for fishing from restricted-space platforms common in Japanese boat and shore contexts.

All Series

AJIMARU

JDM ajing-specific spinning rods for ultra-light horse mackerel fishing from shore

Model	Type	Length	Power	Action	Line	Lure	Price
AM55LS	Spinning	5'5"	L	—	1–4 lb	1/64–3/16 oz	—
AM63LS	Spinning	6'4"	L	—	1–4 lb	1/64–3/16 oz	—

AKASHI KATTOU FUGU ST

JDM specialist boat rod for kattou-rig pufferfish (fugu) fishing in the Akashi Strait.

Model	Type	Length	Power	Action	Line	Lure	Price
AKFS16M	Casting	5'3"	—	—	—	—	—

ALL IN ONE MINI SE

Ultra-compact all-in-one landing net shaft system for mobile shore anglers

Model	Type	Length	Power	Action	Line	Lure	Price
AIOMS330	Pole	10'8"	—	—	—	—	—

Attack shelf smelt round tip GS

Replacement glass solid rod tips for Prox wakasagi (smelt) electric reel systems

Model	Type	Length	Power	Action	Line	Lure	Price
WMHG21SS	Spinning	0'8"	—	—	—	—	—
WMHG21SSS	Spinning	0'8"	—	—	—	—	—
WMHG28SS	Spinning	0'11"	—	—	—	—	—
WMHG28SSS	Spinning	0'11"	—	—	—	—	—

AX SEMEWAZA KYOUGI MULTI BOUHATEI SE

Competition-grade 13ft breakwater pole rod for float and probing techniques on Japanese harbor walls

Model	Type	Length	Power	Action	Line	Lure	Price
ASKBBS40H	Pole	13'1"	—	—	—	—	—

BUCHINUKI MIDDLE GAME

Light bottom-game series for chinu and rockfish via Texas/free-rig from shore

Model	Type	Length	Power	Action	Line	Lure	Price
BNMGB752TT	Casting	7'5"	M^I	—	0.8–1.2	≤ 11/16 oz	—
BNMGS752ST	Spinning	7'5"	ML^I	—	0.6	≤ 9/16 oz	—
BNMGS752TT	Spinning	7'5"	M^I	—	0.8–1.2	≤ 11/16 oz	—

CLEAR LOCK HENPEI HOSAKI ROD

Japanese wakasagi (smelt) ultra-short rod with flat solid tip, higher-sensitivity alternative to the round-tip Maru series

Model	Type	Length	Power	Action	Line	Lure	Price
CRH45S	Spinning	1'6"	—	—	—	—	—
CRH45SSS	Spinning	1'6"	—	—	—	—	—
CRHS45S	Spinning	1'6"	—	—	—	—	—
CRHS45SC	Casting	1'6"	—	—	—	—	—
CRHS45SSS	Spinning	1'6"	—	—	—	—	—
CRHS45SSSC	Casting	1'6"	—	—	—	—	—

CLEAR LOCK MARU HOSAKI ROD

Japanese wakasagi (smelt) ultra-short rod with round solid tip, single and tandem hook configurations

Model	Type	Length	Power	Action	Line	Lure	Price
CRM45SS	Spinning	1'6"	—	—	—	—	—
CRM45SSS	Spinning	1'6"	—	—	—	—	—
CRMS45SS	Spinning	1'6"	—	—	—	—	—
CRMS45SSC	Casting	1'6"	—	—	—	—	—
CRMS45SSS	Spinning	1'6"	—	—	—	—	—
CRMS45SSSC	Casting	1'6"	—	—	—	—	—

CX SEMEWAZA TAKO TE

Short baitcasting boat rod for vertical octopus jigging in Japanese inshore waters

Model	Type	Length	Power	Action	Line	Lure	Price
CXSTTM175	Casting	5'9"	—	—	—	—	—

CX SEMEWAZA YARIIKA SE

Compact boat baitcasting rods for spear squid jigging using the semewaza technique

Model	Type	Length	Power	Action	Line	Lure	Price
CXSYSM150	Casting	4'11"	—	—	—	—	—
CXSYSM175	Casting	5'9"	—	—	—	—	—

EGINGER BLACK AIR-K

JDM shore eging series with Fuji K guides for egi 2.0–3.5, egi-focused ML power across three reach lengths

Model	Type	Length	Power	Action	Line	Lure	Price
EBAK78ML	Spinning	7'9"	—	—	—	—	—
EBAK80ML	Spinning	8'1"	—	—	—	—	—
EBAK83ML	Spinning	8'4"	—	—	—	—	—

EGINGER PACK SE

Five-piece travel eging rod for commuter-friendly squid jigging from shore

Model	Type	Length	Power	Action	Line	Lure	Price
EPS805ML	Spinning	7'10"	—	—	—	—	—
EPS865ML	Spinning	8'5"	—	—	—	—	—

EGINGER TIPRUN AIR-K FE

Boat eging spinning rod for tiprun technique with heavy egi and high-visibility solid tip

Model	Type	Length	Power	Action	Line	Lure	Price
ETRAKF66M	Spinning	6'7"	—	—	—	—	—
ETRAKF66MH	Spinning	6'7"	—	—	—	—	—

FX SEMEWAZA IKADA SE

JDM ikada raft rod for chinu (black sea bream), vertical-drop technique, 7:3 soft-tip action

Model	Type	Length	Power	Action	Line	Lure	Price
FSIKS135	Spinning	4'5"	—	—	—	—	—
FSIKS165	Spinning	5'5"	—	—	—	—	—
FSIKS180	Spinning	5'11"	—	—	—	—	—

FX SYAKURI KOBUNE FE

Compact boat jigging rods for vertical sea bream and squid fishing from small vessels

Model	Type	Length	Power	Action	Line	Lure	Price
FSKFM13	Casting	4'3"	—	—	—	—	—
FSKFM15	Casting	4'11"	—	—	—	—	—
FSKFS13	Casting	4'3"	—	—	—	—	—
FSKFS15	Casting	4'11"	—	—	—	—	—

GUSSY SE

Ultra-short glass hole-fishing rods for rockfish (kasago) from jetties and rocky shore

Model	Type	Length	Power	Action	Line	Lure	Price
VCGSS100	Spinning	3'3"	—	—	—	—	—
VCGSS70	Spinning	2'4"	—	—	—	—	—

KABURABA MADAI TE

Boat baitcasting rods for madai red sea bream fishing with kabura and tai-rubber lures

Model	Type	Length	Power	Action	Line	Lure	Price
KRMT195L	Casting	6'5"	XH^I	—	—	≤ 4 1/4 oz	—
KRMT195ML	Casting	6'5"	XH^I	—	—	≤ 5 5/16 oz	—

KAPPO TORAFUGU DUAL LENGTH

Dedicated torafugu boat casting rod with sensitivity-focused blank and dual-length feature

Model	Type	Length	Power	Action	Line	Lure	Price
KTFTK1719	Casting	5'7"	—	—	—	—	—

KAWAHAGI GAME AIR-K SE

Dedicated boat baitcasting rods for kawahagi filefish with glass solid tip and Fuji Air-K guides

Model	Type	Length	Power	Action	Line	Lure	Price
KWGAKS18M	Casting	5'11"	—	—	—	—	—
KWGAKS18MH	Casting	5'11"	—	—	—	—	—

KAWAHAGI GAME ST2

Dedicated 180cm boat rod for kawahagi (filefish) with glass solid tip for bite detection.

Model	Type	Length	Power	Action	Line	Lure	Price
KWGS218M	Casting	5'11"	—	—	—	—	—
KWGS218MH	Casting	5'11"	—	—	—	—	—

MADAI TENYA AIR-K

Single-model hitotsu-tenya madai spinning rod at 7'10", lightweight boat bream technique specialist

Model	Type	Length	Power	Action	Line	Lure	Price
MTAK240M	Spinning	7'10"	—	—	—	—	—

MAJINBOU SLJ

JDM super light jigging rod for 60–100 g jigs from boat, spinning and baitcasting variants

Model	Type	Length	Power	Action	Line	Lure	Price
MJBSLJ631	Spinning	6'4"	H^I	—	—	≤ 2 1/8 oz	—
MJBSLJ6315	Spinning	6'4"	H^I	—	—	≤ 2 13/16 oz	—
MJBSLJ6315B	Casting	6'4"	XH^I	—	—	≤ 2 13/16 oz	—
MJBSLJ632	Spinning	6'4"	H^I	—	—	≤ 3 1/2 oz	—
MJBSLJ632B	Casting	6'4"	XH^I	—	—	≤ 3 1/2 oz	—

MARUIKA ST

Glass-tip 8:2 boat casting rod for maruika squid, visual and tactile sensitivity in a compact deck format

Model	Type	Length	Power	Action	Line	Lure	Price
MIST160	Casting	5'3"	—	—	—	—	—

MICRO BASS FE

JDM 7-piece telescopic mobile bass rods in matching baitcast and spinning formats

Model	Type	Length	Power	Action	Line	Lure	Price
MBF60MLTC	Casting	5'10"	ML^I	—	8–12 lb	3/16–1/2 oz	—
MBF60MLTS	Spinning	6'	L^I	—	4–8 lb	1/16–1/4 oz	—

MICROSALT TE

Compact telescopic saltwater lure travel rod, paired casting/spinning at three lengths for Japanese-style microsalt fishing

Model	Type	Length	Power	Action	Line	Lure	Price
MST60MLTC	Casting	5'10"	M^I	—	8–16 lb	1/4–3/4 oz	—
MST60MLTS	Spinning	5'10"	ML^I	—	4–12 lb	3/32–1/2 oz	—
MST70MLTC	Casting	7'1"	M^I	—	8–16 lb	1/4–3/4 oz	—
MST70MLTS	Spinning	6'10"	ML^I	—	4–12 lb	3/32–1/2 oz	—
MST80MLTC	Casting	8'1"	M^I	—	8–16 lb	1/4–3/4 oz	—
MST80MLTS	Spinning	8'2"	ML^I	—	4–12 lb	3/32–1/2 oz	—

MiniMova 7SE

7-piece 30 cm packdown travel spinning rod for hikers and traveling anglers, lure range 3/32 to 5/8 oz

Model	Type	Length	Power	Action	Line	Lure	Price
MM7S607MLS	Spinning	6'	ML^I	—	4–12 lb	3/32–5/8 oz	—

Mobatra 8 PLUS1 SE

Ultra-portable 9-piece trout spinning rod for travel and remote stream fishing

Model	Type	Length	Power	Action	Line	Lure	Price
MOBTS608UL	Spinning	6'2"	UL^I	—	2–6 lb	1/32–1/8 oz	—

NAIKAI TAI-SABIKI SE

Boat rod for Seto Inland Sea tai-sabiki dropper-rig sea bream fishing

Model	Type	Length	Power	Action	Line	Lure	Price
NTSS27	Casting	8'10"	—	—	—	—	—

NEZAKANA GONZO PACK ROD

4-piece travel spinning rod for light-game rockfish from shore or harbor

Model	Type	Length	Power	Action	Line	Lure	Price
NGP604LS	Spinning	5'11"	UL^I	—	1–4 lb	1/64–3/16 oz	—

NISAKUME KAPPOU IKI FUGU

Specialist ikifugu boat casting rod with glass solid tip and blank-touch seat for puffer fish

Model	Type	Length	Power	Action	Line	Lure	Price
2KIF160	Casting	5'3"	—	—	—	—	—

OCTOPUS BC TYPE K

Heavy baitcasting boat rod with K-guides for vertical octopus jigging

Model	Type	Length	Power	Action	Line	Lure	Price
OTPBCK70H	Casting	7'1"	H^I	—	—	≤ 2 oz	—

OCTOPUS GAME AIR-K TE

Compact Air-K boat casting rod for octopus jigging with K-guide PE line management

Model	Type	Length	Power	Action	Line	Lure	Price
OGAKTGS18M	Casting	5'11"	—	—	—	—	—

OCTOPUS GAME ST2

Standard-tier compact boat casting rod for octopus jigging

Model	Type	Length	Power	Action	Line	Lure	Price
OGST2CS18M	Casting	5'11"	—	—	—	—	—

POWER TENYA AIR-K

Heavy-power Air-K spinning rod for deep or strong-current madai tenya fishing

Model	Type	Length	Power	Action	Line	Lure	Price
PTAK235H	Spinning	7'9"	—	—	—	—	—

RIVERING AYU

Lure-fishing rods for ayu (sweetfish) in Japanese rivers, spinning and casting variants

Model	Type	Length	Power	Action	Line	Lure	Price
RRA1002MLC	Casting	10'	ML	—	3–10 lb	3/32–3/4 oz	—
RRA1002MLS	Spinning	10'	ML	—	3–10 lb	3/32–3/4 oz	—
RRA902MLC	Casting	9'1"	ML	—	3–10 lb	3/32–3/4 oz	—
RRA902MLS	Spinning	9'1"	ML	—	3–10 lb	3/32–3/4 oz	—

SANSAKUME EDOMAE IKIFUGU

Edomae-style ikifugu boat casting rod with 9:1 extreme tip action for live puffer fish

Model	Type	Length	Power	Action	Line	Lure	Price
3EIF6	Casting	5'11"	—	—	—	—	—

SEMETANA KAIJOUMYAKUZURI AIR-K

Long boat casting rod for tactile-feel kaijoumyakuzuri dropper-rig technique

Model	Type	Length	Power	Action	Line	Lure	Price
STKMA27	Casting	8'10"	—	—	—	—	—

SEMETANA WAKASAGI FLAT TIP CB

Ultra-short carbon flat-tip ice rods for wakasagi (pond smelt) jigging through ice.

Model	Type	Length	Power	Action	Line	Lure	Price
WHHC521S	Spinning	0'8"	—	—	—	—	—
WHHC521SS	Spinning	0'8"	—	—	—	—	—
WHHC521SSS	Spinning	0'8"	—	—	—	—	—
WHHC528ML	Spinning	0'11"	—	—	—	—	—
WHHC528S	Spinning	0'11"	—	—	—	—	—
WHHC528SS	Spinning	0'11"	—	—	—	—	—
WHHC528SSS	Spinning	0'11"	—	—	—	—	—

SEMETANA WAKASAGI FLAT TIP GS

Japanese ice-fishing (wakasagi smelt) series, 21–32cm, flat glass solid tip in four action grades for vertical jigging through ice.

Model	Type	Length	Power	Action	Line	Lure	Price
WHHG521S	Spinning	0'8"	—	—	—	—	—
WHHG521SS	Spinning	0'8"	—	—	—	—	—
WHHG521SSS	Spinning	0'8"	—	—	—	—	—
WHHG528ML	Spinning	0'11"	—	—	—	—	—
WHHG528S	Spinning	0'11"	—	—	—	—	—
WHHG528SS	Spinning	0'11"	—	—	—	—	—
WHHG528SSS	Spinning	0'11"	—	—	—	—	—
WHHG532ML	Spinning	1'1"	—	—	—	—	—
WHHG532S	Spinning	1'1"	—	—	—	—	—
WHHG532SS	Spinning	1'1"	—	—	—	—	—
WHHG532SSS	Spinning	1'1"	—	—	—	—	—

SEMEWAZA KABUSE AIR-K

Shore spinning rod for kabuse tsuri vertical drop-bait fishing over pier or rock structure

Model	Type	Length	Power	Action	Line	Lure	Price
SKAK21	Spinning	6'11"	—	—	—	—	—

SEMEWAZA TENYA TACHIUO TYPE-K

Boat tenya rods for cutlassfish in 9:1 and 7:3 action variants, optimized for Osaka Bay

Model	Type	Length	Power	Action	Line	Lure	Price
STTCK175	Casting	5'9"	—	—	—	—	—
STTCK195	Casting	6'5"	—	—	—	—	—
STTCKK175	Casting	5'9"	—	—	—	—	—
STTCKK195	Casting	6'5"	—	—	—	—	—

SHIRASU KOAYU

Multi-section fixed-line poles for koayu (juvenile sweetfish) and small riverine fish in Japan

Model	Type	Length	Power	Action	Line	Lure	Price
SRKA33	Pole	10'10"	—	—	—	—	—
SRKA36	Pole	11'10"	—	—	—	—	—
SRKA45	Pole	14'5"	—	—	—	—	—

SQUID METAL TYPE-K

Boat ika-metal squid jigging series in casting and spinning configurations

Model	Type	Length	Power	Action	Line	Lure	Price
SQMK610MHS	Spinning	6'10"	MH	—	—	—	—
SQMK66MC	Casting	6'6"	M	—	—	—	—
SQMK66MHC	Casting	6'6"	MH	—	—	—	—

SX PRESTIA LIGHT HIRAME

Carbon solid-tip boat casting rods for Japanese flatfish (hirame) jigging and live bait

Model	Type	Length	Power	Action	Line	Lure	Price
SPLH235M	Casting	7'9"	—	—	—	—	—
SPLH245MH	Casting	8'	—	—	—	—	—

SX PRESTIA LIGHT PAYAO

JDM offshore payao boat spinning rods, 6'11", three power steps M/MH/H for pelagic FAD fishing

Model	Type	Length	Power	Action	Line	Lure	Price
SPLP210H	Spinning	6'11"	—	—	—	—	—
SPLP210M	Spinning	6'11"	—	—	—	—	—
SPLP210MH	Spinning	6'11"	—	—	—	—	—

SX PRIMONELLA KIHADA

Short heavy casting rod for yellowfin tuna boat fishing

Model	Type	Length	Power	Action	Line	Lure	Price
SPKM180HC	Casting	5'11"	H	—	—	—	—

SX PRIMONELLA PAYAO

Short boat rods for payao/FAD pelagic fishing in H and MH power, casting and spinning pairs

Model	Type	Length	Power	Action	Line	Lure	Price
SPP180H	Spinning	5'11"	—	—	—	—	—
SPP180HC	Casting	5'11"	—	—	—	—	—
SPP180HCK	Casting	5'11"	—	—	—	—	—
SPP180HK	Spinning	5'11"	—	—	—	—	—
SPP180MH	Spinning	5'11"	—	—	—	—	—
SPP180MHC	Casting	5'11"	—	—	—	—	—
SPP180MHCK	Casting	5'11"	—	—	—	—	—
SPP180MHK	Spinning	5'11"	—	—	—	—	—

Teleshorty SE

Ultra-compact 22 cm telescopic spinning rod for commuter fishing and bag-carry portability

Model	Type	Length	Power	Action	Line	Lure	Price
TSHS55LT	Spinning	5'5"	L^I	—	3–8 lb	3/32–1/4 oz	—
TSHS55MLT	Spinning	5'4"	ML^I	—	4–10 lb	3/16–3/8 oz	—

TINY CAST AIR-K

Ultra-compact solid-carbon spinning rods for area trout, light jigging, and restricted-space fishing.

Model	Type	Length	Power	Action	Line	Lure	Price
VTCAKS13UL	Spinning	4'3"	UL^I	—	—	≤ 3/16 oz	—
VTCAKS15UL	Spinning	4'11"	UL^I	—	—	≤ 3/16 oz	—

TINY CAST ST

Sub-compact ultralight solid-carbon spinning rods for micro-lure and light ajing/trout fishing

Model	Type	Length	Power	Action	Line	Lure	Price
VTCSTS13UL	Spinning	4'3"	UL^I	—	—	≤ 3/16 oz	—
VTCSTS15UL	Spinning	4'11"	UL^I	—	—	≤ 3/16 oz	—

^I Power rating inferred from the lure / line-weight recommendation — not specified by the manufacturer.

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