About Tsurinoya
Tsurinoya (威海市钓之屋渔具有限公司, Weihai Tsurinoya Fishing Tackle Co., Ltd.) is a Chinese rod-and-tackle manufacturer based in Weihai — China's fishing-gear industrial cluster on the Shandong coast. The company sells primarily through its AliExpress storefront and a small network of regional dealers, with a corporate site at tsurinoya.com covering its Bass, Trout, Light SW Game, and Portable/Travel rod categories.
The lineup is unusually focused on the light end: ultra-light ajing and mebaring (Spirit Fox, Elf Pro), trout-stream and finesse (Clever, Subtile, Virent, Intruder), and bass-leaning UL/L action (Dragon, Fox Hunting, Agile). Multi-section travel formats (Ranger 4-piece, Intruder 4–5-piece, Lure Valley 5-section) cover packable freshwater. Premium series fit Fuji titanium TZ-tier guides — the same top-grade hardware Japanese-domestic-market flagships carry — at a fraction of the JDM price.
What Tsurinoya is known for
Affordable direct-from-China lure rods with Fuji titanium TZ-tier hardware and high-modulus carbon blanks; the strongest specialist coverage in the Chinese export market for ultra-light ajing, mebaring, and trout-stream rods, plus sensitive solid-tip options for light-bite presentations.