About Falcon
Falcon Rods is an Oklahoma-based fishing rod company founded in 1990 by John Beckwith. The brand’s origin story centers on early specialty bass rod prototypes tested on Texas waters, including Choke Canyon and Falcon Lake, where longer medium-heavy rods with fast tips stood out against the shorter general-purpose rods common at the time. Falcon now sells freshwater, coastal, and saltwater rods, with a catalog organized around bass techniques, inshore fishing, multi-species freshwater use, travel rods, and specialty applications.
Falcon is based in Broken Arrow, Oklahoma and operates as a focused rod brand rather than a broad reel-and-tackle conglomerate. Its lineup ranges from value-oriented models such as Altrax, EVO, HD, Slab, and BuCoo SR to higher-price freshwater and coastal series such as LowRider, Cara, Expert, Coastal, Coastal Clearwater, and Marsh. Falcon’s reputation is tied to technique-specific actions, familiar model names, and rods aimed at bass anglers who want practical power, sensitivity, and casting accuracy without moving into the highest boutique price tier.
What Falcon is known for
Falcon is known for bass rods with very specific technique identities, especially models like Head Turner, Amistad, and other long-running Falcon action names. The brand has a strong following among anglers who like crisp graphite rods for Texas rigs, jigs, spinnerbaits, chatterbaits, frogs, and crankbait work, while its Coastal and Marsh lines extend the same design approach into redfish, speckled trout, snook, and other inshore species. Falcon’s niche is not broad mass-market combos, but purpose-built rods that sit between entry-level store brands and premium tournament rods.