About G. Loomis
G. Loomis is an American fishing-rod brand established in 1982 in Woodland, Washington, where it first manufactured rod blanks for custom rod builders and private-label customers. The company became known for graphite rod blanks and finished rods across conventional and fly categories, then joined Shimano in 1997 as a subsidiary of Shimano American Corporation, now Shimano North America Holding, Inc. Its current lineup covers bass, walleye, salmon/steelhead, trout/panfish, inshore, offshore, and fly fishing rods.
The brand remains closely tied to Woodland, Washington manufacturing and occupies the premium end of the rod market. Its catalog includes high-end bass and fly families such as NRX+, GLX, Conquest, Asquith, and IMX-PRO, along with broader-use GCX and E6X conventional rods. G. Loomis rods are generally positioned around blank design, sensitivity, light weight, and technique-specific actions rather than budget pricing or mass-market combos.
What G. Loomis is known for
G. Loomis is known for high-end graphite rods with crisp actions, strong sensitivity, and a long reputation among bass, fly, salmon/steelhead, and walleye anglers. Bass anglers often associate the brand with bottom-contact sensitivity and technique-specific casting or spinning rods, while fly anglers know it for premium freshwater and saltwater series. NRX+ is the current flagship conventional and fly name, GLX is an iconic lightweight graphite family, and IMX-PRO covers serious technique-specific rods at a lower tier than the top flagship models.