About 13 Fishing
13 Fishing is an American fishing tackle brand started in 2012 by Jim Coble. The brand built its identity around freshwater rods, reels, combos, ice gear, baits, and accessories with a more modern visual style than many traditional tackle companies. It became closely tied to bass fishing and ice fishing, while also offering inshore and multi-species products through selected rod families.
Rapala VMC first invested in DQC International, the owner of 13 Fishing, in 2019 and later moved to full ownership, bringing the brand into Rapala’s global tackle portfolio. The rod lineup covers value-oriented series such as Defy Black and JINX, mid-price performance lines such as Oath and Meta, and higher-price series such as Myth and Muse. 13 Fishing sits in the mainstream-to-upper-mid freshwater rod market, with an emphasis on distinctive design, named components, and technique-specific models for bass, finesse, and crossover applications.
What 13 Fishing is known for
13 Fishing is known for bass and ice-fishing gear with bold styling, unusual product names, and an angler-focused brand voice. In rods, its niche is value-conscious performance rather than traditional heritage: lightweight graphite blanks, proprietary Evolve components, and technique-specific tapers at prices that compete with Abu Garcia, Lew’s, Shimano, and Daiwa. Series such as Fate, Omen, Meta, Muse, Oath, and Myth give the brand a recognizable presence in casting and spinning rods, while its ice rods and FreeFall-style ice reels help separate it from brands focused only on open-water bass gear.