About Megabass
Megabass is a Japanese fishing tackle company founded in 1986 by angler and designer Yuki Ito near Lake Hamana in Shizuoka, Japan. The company makes lures, rods, reels, apparel, outdoor goods, and marine-related products, with a strong identity in Japanese bass fishing and premium hardbait design. Its rods cover freshwater bass, trout, travel, and saltwater applications, with different lineups for Japan and North America.
Megabass is headquartered in Hamamatsu, Shizuoka, where its head office and factory are listed by the company. In 2025, Megabass announced a strategic partnership with L Catterton to support production capacity and distribution growth, but public materials do not clearly identify L Catterton as a parent company. The rod lineup generally sits in the mid-to-premium and high-end tiers, with Levante as a more accessible bass series, Orochi XX as a major North American performance line, and Destroyer P5 / Evoluzion models occupying higher-end positions.
What Megabass is known for
Megabass is known for highly detailed Japanese-designed bass tackle, especially jerkbaits, hardbaits, and premium rods built around specific lure presentations. Among rod buyers, the brand is associated with refined tapers, distinctive model names, strong aesthetics, and technique-specific actions rather than generic all-purpose blanks. Destroyer is the flagship identity, Orochi XX is a major North American bass platform, and Levante gives anglers a lower entry point into Megabass actions. The brand is often cross-shopped with high-end Daiwa, Shimano, G. Loomis, Evergreen, and Phenix rods.