About Preston Innovations
Preston Innovations is the reference brand of English match fishing, founded by the match angler David Preston in the 1990s and based in Telford, Shropshire. Since 2021 it has been part of the group now trading as Rather Outdoors, alongside its sibling brands Korum, Avid Carp and Sonubaits. The catalog covers the whole of modern commercial and natural-venue match fishing. On the rod side, Supera X is the flagship range, developed with Des Shipp and Lee Kerry across feeder, waggler and distance-feeder builds on the X wrap carbon weave; Monster X and the Monster Xtreme Distance and XTR Pro lines cover method and distance feeder work, Inspire is the mid-price feeder family, and Dura the entry tier. The pole program runs from the Response whips and Dura Carp margin poles through the Euro Carp STR and Euro MCX ranges to the Superium X flagship poles, topping out at 16 m sections and the Euro XS Match packages. Rods ship with carbon quivertip sets rated in ounces, and spares run deep: kits, extensions and tips are catalogued as separately purchasable items. Distribution is through UK and European tackle dealers.
What Preston Innovations is known for
The number-one name in UK match fishing. Supera X is the flagship rod range on commercial fisheries, with Des Shipp's 10 ft feeder and the Distance models the best-known builds; Monster X is the workhorse method-feeder family. The Superium X poles carry the flagship reputation on the pole side, with Euro Carp STR and the MCX ranges below them. Sibling brands Korum, Avid Carp and Sonubaits share the group. Cross-shops against Drennan, Matrix and Guru on every UK match bank; in this catalog its closest neighbours are the coarse programs of Free Spirit and Konger.