About Savage Gear
Savage Gear was founded in 2007 by Danish lure designer Mads Grosell in Gadstrup, Denmark, and grew into one of Europe's best-known predator-fishing brands on the strength of its 3D-scanned, hyper-realistic lures for pike, zander and catfish. The brand was built under Svendsen Sport A/S, the Danish tackle house founded in 1977 by Lars Erik Svendsen, and moved under Pure Fishing when the American group acquired Svendsen Sport in 2022, joining Berkley, Abu Garcia, Fenwick, PENN and the rest of that portfolio.
In Europe the Savage Gear catalog is broad, spanning lures, rods, reels and clothing across the predator disciplines. The US storefront this catalog covers is a much tighter selection built around American fisheries: the lure range plus three rod families, the Battletek Musky casting series, the Battletek Inshore spinning series, and the value-priced Squad Walleye pair.
The US rods share a construction story: high-modulus carbon blanks (30-ton on the Battleteks, 24-ton on the Squad) reinforced with the brand's 1DFR technology, a thin uni-directional fiberglass layer integrated into the graphite, applied through the whole blank on the musky rods and as a tip-reinforcement on the spinning models. Hardware runs stainless SiC-insert guides throughout, with marine-grade 316 frames and Fuji reel seats on the musky series. Prices span $94.99 to $269.99.
What Savage Gear is known for
Savage Gear is known first as a lure brand, the Danish house behind 3D-scanned swimbaits and hybrid baits that defined a generation of European pike fishing, now part of Pure Fishing. Its US rod range is small and species-led: the Battletek Musky series is the visible flagship, six 1+1 casting rods to 100 lb line class, backed by the Battletek Inshore spinning family for the redfish and speckled-trout coast and the budget Squad Walleye pair. The 1DFR fiberglass-in-graphite reinforcement is the recurring construction signature. Cross-shops against its Pure Fishing siblings and the other predator-focused US brands.