Novia

The Novia is PureLure's foundational eging series — squid jigging on spinning gear — and the storefront's highest-demand rod family. Seven 2-piece models span 7'2" to 8'6" in L and ML power, all rated for PE 0.4-0.8 line. The spec sheet header identifies the series with the "NDVIA" styling; the brand and storefront use Novia as the market name.

The lineup splits cleanly into two power tiers. L models (NVA-S722L, NVA-S762L, NVA-S802L) cover egi sizes 2.0-3.5 — a range that includes lighter squid jigs where blank sensitivity is most critical to detecting soft takes. ML models (NVA-S722ML, NVA-S762ML, NVA-S802ML, NVA-S862ML) cover egi 2.5-3.5, with slightly more backbone for working larger jigs or fishing in stronger current. The 862ML at 8'6" is the longest blank in the series and the only model without a direct L-power counterpart at the same length.

Rod weights across all seven models are 96-109g — tight weight distribution for blanks of this length, consistent with the lightweight carbon layup expected in a modern eging rod. No explicit action rating is published, which is consistent with how many Japanese eging manufacturers spec the series; the technique's jerk-pause-drift cadence implies a fast or moderate-fast taper. No gram lure weights are published — lure weight is expressed in egi size (jig number), standard practice for Japanese shore eging specifications.

The Novia's position in the catalog is the accessible entry into PureLure's JDM-technique coverage. It preceded the Ndvia Max and covers the core eging application without the Ndvia Max's multi-variant complexity or travel-format configurations.